$4\mathrm{.}10$ How will marketers change their organic $($unpaid$)$ social media postings in the near future? A survey by Social Media Examiner reported that $65\%$ of B$2$B marketers $($marketers who focus primarily on attracting businesses$)$ plan to increase Linkedln organic social media postings, as compared to $43\%$ of B$2$C marketers $($marketers who primarily target consumers$).$ The survey was based on $1,947$ B$2$B marketers and $3,779$ B$2$C marketers. The following table summarizes the results.