Question: 4 . 1 . According to Heizer, Render and Munson ( 2 0 2 0 : 7 0 ) , low - cost leadership entails

4.1.According to Heizer, Render and Munson (2020:70), low-cost leadership entails achieving maximum value as defined by a firms customers, based on the examination of each of the ten operations management decision areas in a relentless effort to drive down costs while meeting customer expectations of value. By extracting information from the case study, critically discuss how ABC Enterprises low-cost strategy has proven inadequate within the competitive landscape in which it operates.

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