$4\mathrm{.}1$ Learning Outcomes:Explain why marketers must consider their macroenvironment when they make decisions$\mathrm{.}4\mathrm{.}2$ Action Required:Chapter Name: Read Ch$-5$ Analyzing the Marketing Environment from the text book$-$ Dhruv Grewal and Michael Levy $(2020)$ Marketing $(8$th Edition$).$ McGraw$-$Hill Education, Digital Version: ISBN$13$: $978-1-260-71743-3.$ Test your Knowledge $($Question$)$:Discussion Question #$1$ Assume you are going to open a new store selling fitness products. Who are your competitors? Who are your customers? What are you going to do to appeal to them?