$4\mathrm{.}2$ Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? $($AACSB: Written and Oral Communication; Reflective Thinking$)$

$4\mathrm{.}3$ Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data? What are possible benefits or drawbacks of using each of these data types? $($AACSB: Written and Oral Communication, Reflective Thinking$)$

$4\mathrm{.}4$ Discuss the advantages of conducting online marketing research. $($AACSB: Written and Oral Communication$)$