4. (20 points). Stormy Kromer (https://www.stormykromer.com/) is a maker of hats and other apparel items in Ironwood Michigan. Their hats are the core part of their business, and are very popular in the Upper Peninsula and other northern areas.

State which generic business-level competitive strategy is used by Stormy Kromer and provide a justification for your answer. Remember, there are four of these: broad low-cost, focus low-cost, broad differentiation, focus differentiation.

For the three remaining strategies that Stormy Kromer is not currently implementing, discuss whether they would be a feasible strategy for Stormy Kromer to switch to. Make sure and discuss what difficulties Stormy Kromer may have if they decided to switch to each of these strategies.