$4-34$ How does Etsy create, deliver, and capture value for its shareholders?

$4-35$ Is Etsy's Business Model a standard or disruptive business model? Explain your answer

$4-36$ How is Etsy's business model different from eBay's business model for the makers of handmade goods?

$4-37\mathrm{.}1$ In your judgement what is the most serious challege facing Etsy?

$4-37\mathrm{.}2$ To what extent does the challenge threaten Etsy's business model?

$4-37\mathrm{.}3$ How Should Etsy confront the challenge?