Question: 4 3 Multiple Choice 2 points Why might perceptual maps use subjective criteria rather than purely objective data? Subjective criteria reflect customer perceptions, which drive

43
Multiple Choice
2 points
Why might perceptual maps use subjective criteria rather than purely objective data?
Subjective criteria reflect customer perceptions, which drive buying behavior
They are used only in academic exercises
Objective data is harder to obtain than subjective opinions
Companies can manipulate subjective data more easily
Clear my selection
43 Multiple Choice 2 points Why might perceptual maps use subjective

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