$44.$ How does a service differ from a product?

The benefit of a service is intangible.

b$.$ The total cost of ownership is hard to calculate for a service.

c$.$ The consumption of a service can occur at any time.

d$.$ A product is perishable.

e$.$ Services are not sold directly to consumers

$45.$ Marketers who consider the price, the product, and the service as one complete offering for customers to compare with others are following which approach to marketing?

a$.$ the marketing mix

b$.$ product$-$dominant perspective c$.$

service$-$dominant perspective complete offering perspective

e$.$ augmented product perspective

$46.$ How many different product lines a company has is called what?

a$.$ product line

b$.$ line depth

c line breadth or width

d$.$ product placement

e$.$ product items

$47.$ A product that is usually only available from limited sources is known as what type of offering?

a$.$ core product

b$.$ convenience

c$.$ shopping specialty

e$.$unsought