$4-5$ paragraphs in length with different subheadings for facebook, instagram, an tiktok. For each platform justify the team decisions and provide rough proportions of the platform usage $($e$.$g$.75\%$ Instagram, $25\%$ Tiktok, $5\%$ instagram$).$ Our goals are to Increase Social Media Engagement Achieve a $25$ increase in average engagement rates in $4$ months Generate $10$ user generated content posts using within $3$ months Engagement rate likes comments shares Number of user generated content posts Grow Online Presence Increase website traffic by $40$ over the next $6$ months Achieve first page search engine ranking for $5$ relevant keywords within $5$ months Monthly website visitor count Search engine ranking position for targeted keywords Increase Sales Conversion Improve online sales conversion rate by $15$ in $6$ months Reduce cart abandonment rate by $20$ in $3$ months Online sales conversion rate Percentage of abandoned carts. I am not sure which one to utilize the most, I think tiktok and instagram should have a higher percentage used compared to facebook. Just need ideas as the where to start.