4. (5 Points) Based on the following customer profile: Customer profile: Yolanda is 25 years of age, lives in Hong Kong, is an information systems manager, loves movies and books, eats out four times per week and attends yoga class on the weekend. a) What two types of promotional tools would you select to communicate with the target segment this customer represents? b) )Explain in detail how these tools link to the profile. 5. (5 Points) "There is more to marketing than just sales." Discuss why this statement is valid and explain the differences between marketing and sales indicating the various components that making up the marketing function