$4$

$802$:$03$:$13$

The Stages of Stage$-$Gate

One simple truism influences a great deal of the thinking in organizations: the greater the rate of technological change in an industry, the more important it is for managers to innovate. All companies are influenced to a greater or lesser extent by changes in technology. but they are also influenced by customer desires and needs and supplier abilities. Organizations need new products and innovation in existing products to continue to attract customers. An understanding of the basic types of innovation and how to promote it is critical to effective management

In this exercise, you will be asked to identify the phase of the stageln this exercise, you will be asked to identify the phase of the stage$-$gate process in which specific activities occur. This will help you understand one of the major elements in innovation: the product development process.

Instructions: Select the appropriate phase from the Stage$-$Gate process to the person's described activities.

Abe is choosing the members of the cross$-$functional team that will take primary responsibility for developing the new gaming platform for the company.

$($Click to select$)v$

Juan is on a cross$-$functional team of managers that is evaluating proposals for their fit with the organization's strategy and their technical feasibility.

$($Click to select$)$

Sara is a member of the senior management team that has just turned down three of four project development plans to make sure that limited oraanizational resources will be used to their maximum effect

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Belinda is celebrating! She has just signed the contract book to work on the development effort of the new fuel cell car design

Chunhua has just submitted a brief proposal for an idea he came up with during the "work on your own ideas" time at his company.

$($Click to select$)$

Anita is in the third year of what will most likely be a $10-$year project to develop a new arthritis drug.

$7$ Hirn is on a cross$-$functional team that is creating a detailed product development plan.

Cady is on a senior management team that evaluates product development plans to assess market potential,

$($Click to select$)$

Brigit will be running a brainstorming session in her department this afternoon.

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