Question: 4 a . Aggregating potential car buyers into groups... Aggregating potential car buyers into groups that have common needs and will respond in the same

4a. Aggregating potential car buyers into groups...
Aggregating potential car buyers into groups that have common needs and will respond in the same way to a marketing campaign is a process known as
Multiple Choice
market segmentation.
market positioning.
market cataloguing.
product differentiation.
market differentiation.

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