Question: 4. a. Explain the difference between reactive and proactive new product development process? Describe at least two strategies that managers could use with each process,

4. a. Explain the difference between reactive and proactive new product development process? Describe at least two strategies that managers could use with each process, clearly noting the advantages and disadvantages of each. b. Consider two firms competing in the same market (industry). Would it ever be reasonable for one to adopt a proactive strategy while the other adopts a reactive strategy? If not, why not? If yes, under what circumstances

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