Question: 4) a) Write a positioning statement for a deodorant aimed at the mass market for women. b) Explain how you could discover if that position

4) a) Write a positioning statement for a deodorant aimed at the mass market for women. b) Explain how you could discover if that position is available in the market. c) How could you tell if the positioning was working well later on? (Hint, look to Chernev on a and the power point lectures on b and c)

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