Question: 4 . After seeing how other wineries operate, Ari and Paloma are interested in improving the societal and environmental aspects of their winery and have

4 .

After seeing how other wineries operate, Ari and Paloma are interested in improving the societal and environmental aspects of their winery and have asked you to advise them on this. Explain to them how the concept of sustainable marketing could apply to the business. What changes could they make to TWO aspects of the marketing mix to strengthen the environmental and societal credentials of the winery?

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