Question: 4. Aram is publishing an article on consumer behavior with the emphasis on Maslow's hierarchy of needs. He finds a different set of applicable statements

4. Aram is publishing an article on consumer behavior with the emphasis on Maslow's hierarchy of needs. He finds a different set of applicable statements regarding the hierarchy. Determine which of the following is not true for Maslow's need hierarchy. (1 Point) We need to satisfy one level of need totally before the next level of need motivates our behavior. The theory says, in effect, that satisfaction does not motivate behavior, dissatisfaction does. Maslow's need hierarchy predicts that higher-order needs become the driving force behind human behavior as the consumer's lower-level needs are satisfied. Sometimes certain behaviors satisfy two needs at once
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