Question: 4 . Chapter 1 5 , pages 3 9 4 - 3 9 7 ( eBook page 1 5 7 ) . Case: The Great

4 .

Chapter

15,

pages

394 - 397 (

eBook page

157) .

Case: The Great Rebate Runaround

answer the three Case Discussion Questions on page

397 (

eBook page

157) .

)

This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.

)

Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?

)

Why do you suppose that Best Buy, rather than Best Buy

s big suppliers such as Sony or Panasonic, is considering eliminating rebates?

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