4. Composing the First Draft with Effective Sentences Once you have researched, organized your information, and selected an organizational pattern, you are ready to compose your message. To compose a successful message, you must use effective sentences. Being able to understand sentence structure and identify sentence types will help you write more effectively. Read the following sentences, and then fill in the blanks. When they attended the brainstorming session, the designers determined how best to revamp the company's website. This is a sentence. The subject of the independent clause is , and the predicate verb is Once he reviewed fall sales, the store owner decided he needed to increase efforts to appeal to younger customers; therefore, he hired a marketing consultant to develop a new strategy. Once he reviewed fall sales, the store owner decided he needed to increase efforts to appeal to younger customers; therefore, he hired a marketing consultant to develop a new strategy. This is a and sentence. The subjects of the independent clauses are and the predicate verbs are and During the composition process, focus on drafting clear sentences that avoid common sentence faults. Read the following excerpts from business e-mails, and identify the sentence faults. The latest draft of the marketing copy looks good. Especially compared to the first draft. This message contains