Question: 4 . Consider the Expedition Everest case at the end of the chapter: what elements in Disney's approach to developing its theme rides do you

4 .

Consider the Expedition Everest case at the end of the chapter: what elements in Disney's approach to developing its theme rides do you find particularly impressive? How can a firm like Disney balance the need for efficiency and smooth development of projects with the desire to be innovative and creative? Based on this case, what principles appear to guide its development process?

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