Question: 4 . Consider the following positioning statement for a MacBook Pro. For the tech - savvy college student, the MacBook Pro is the computer brand

4 .

Consider the following positioning statement for a MacBook Pro.

For the tech

-

savvy college student, the MacBook Pro is the computer brand that provides the best security against viruses. People who use Macs are cool, young individuals.

.

What is wrong with this statement?

.

Rewrite this statement correcting the issue noted in part

(

) .

.

What is one packaging

/

design decision you might make to support this positioning?

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