4 Customer Value and Relationship Strategies This exercise will give you practice in understanding how ditferent companies strategize customer value. oim Intense competition in today's fast-paced dlomestic and global markets has caused masslve restructuring of many American Industries ancl businesses. Toclay's managers are seeking ways to achieve success In this new more dynamic, and globally focused marke:place. 'Customer vale can be defined in many ways, depending on the needs and wants of the firm's target market. Three common ways of providing customer value are by provlding the best price, the best procuict, or the best service to the customer. Firms must cdetermine how they can consistenly provide value to thelr customers as they compete in thelr marketplace. Providing value is important because loyal, satisfied customers are likely to repurchase more over time. Match the statements to the correct descniptors. est Price Best Product Best Sevice Match each of the options above to the items oelow AirTran keeps fares low by having customers pay separatey for services like cnecked baggage a and assigned seat ing The gem-set Oyster Rolex watch is a very wearable luxury, meticulously designed with absolute attention to detail in the pursut of perfection. Nordstrom makes the shopping experience as easy and as personalized as possible. Featuring casy returns, free exchanges, and well-trainedl assoclates, Nordstrom strives for a satisfied customer