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Objective: Develop a schematic representation of competitors within an industry.

Mindset: Appreciate product or service competitive comparisons and perceptual mapping as a tool to determine product positioning and meet customer needs and wants.

Instructions

Perceptual mapping, also called product positioning, is a visual schematic used to better understand consumer personas. This marketing strategy seeks to understand competitive dimensions in an industry.

$$ Refer to Product Positioning and Perceptual Mapping $($pages $250-251)$ in the text.

$$ A visual graphic or representation following the five$-$step perceptual mapping technique. Axis criteria important to the industry and plot the major competitors.

I created a Product Positioning and Perceptual for Apple Inc and competitors IBM, Google, Microsoft, Amazon and Samsung.

Help with:

$1.1-$page response, expand on the vacant areas $($market niches$)$ and develop a marketing plan to position the company.