4. GENERAL TOPIC: DEVELOPING A MARKETING PLAN: SPECIFIC TOPIC: Marketing Plan for YOUR NEW start-up small business. REQUIREMENTS / BACKGROUND: 1. Using your Feasibility Study as a reference for your new business venture, design and develop a marketing plan. 2. Be specific on the business and provide details about your business. 3. The purpose of your marketing plan is to convince potential capitalist to invest in your venture of convince the Bank to extend you loan to start-off your business. 4. By this time, you now should have a business name, what it is, what products or services it will sell, basic needs to launch the business etc.. 5. Make sure you develop the marketing plan with the 4Ps) 6. Refer to the videos below on how to develop and present your business plan. Reference Video: How to write a marketing plan : https://youtu.be/N3XX1QekLc4 - How to create a marketing plan for small busines https://youtu.be/-u165NjOMzo: How to Write a Strategic Marketing Plan