Question: 4 Hover over each individual item to read about the specific research problem faced by a given marketing manager, as well as any other relevant

4

Hover over each individual item to read about the specific research problem faced by a given marketing manager, as well as any other relevant considerations provided. Then, drag the item to the online research tool category that would best serve the related marketing manager's needs.

Online Focus Groups

Online Sampling

John's firm sells a high

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end product and is interested in expanding into South America. He would like to know which countries have the greatest proportion of middle class members.

4 Hover over each individual item to read about the specific

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