Question: 4. How do you assess the cross-cultural marketing skills of Disney? 5. Why did success in Tokyo predispose Disney management to be too optimistic in

4. How do you assess the cross-cultural marketing skills of Disney? 5. Why did success in Tokyo predispose Disney management to be too optimistic in its expectations of success in France? In China? Discuss. 6. Why do you think the experience in France didn't help Disney avoid some of the problems in Hong Kong? Do you think the Shanghai park will benefit, as it is now open? 7. Assume you are a consultant hired to give Disney advice on the issue of where and when to go next. Pick three locations and select the one you think will be the best new location for "Disneyland X." Discuss. Given your choice of locale X for the newest Disneyland, what are the operational implica- tions of the history of the four Disney parks abroad for the new park

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Situational analysis on Euro Disney based off this article Bonjour, Mickey! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of...

International Marketing. The Cultural Environment of Global Marketing Case: The Not-So-Wonderful World of EuroDisney-Things Are Better Now at Paris Disneyland BONJOUR, MICKEY! In April 1992, Euro...

PLEASE ANSWER THE FOLLOWING QUESTIONS ABOUT THE CASE PROVIDED THANKS ONLY ANSWER 4-7 the page containing question 1-3 is there to finish the article BONJOUR, MICKEY! In April 1992. EuroDisney SCA...

International Marketing. The Cultural Environment of Global Marketing Case: The Not-So-Wonderful World of EuroDisney-Things Are Better Now at Paris Disneyland BONJOUR, MICKEY! In April 1992, Euro...

Could questions 1-5 please be answered in about 2 each paragraphs? Thank you! CASE 2-1 The Not-So-Wonderful World of EuroDisney*-to Paris, Hong Kong, Shanghai, and Beyond Bonjour, Mickey! In April...

BONJOUR, MICKEY! In April 1 9 9 2 , EuroDisney SCA opened its doors to European visi - tors. Located by the river Marne some 2 0 miles east of Paris, it was designed to be the biggest and most lavish...

In April 1 9 9 2 , EuroDisney SCA opened its doors to European visi - tors. Located by the river Marne some 2 0 miles east of Paris, it was designed to be the biggest and most lavish theme park that...

1. What factors contributed to EuroDisney's poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its first year? 2. To what...

A mixture of styrene and ethylbenzene are analyzed by MALDI-TOF-MS. Styrene, C3H3*, has a flight time of 8.694 x 107 sec. What is the TOF of ethylbenzene? Styrene has a molecular mass of 104.15...

The total U.S. sales of bicycles and bicycle-related equipment was $5.0 billion in 2000. The rate at which this number was changing since 2000 is approximated by f (x) = 0.076x - 0.32, Where x = 0...

Credit card sales are deposited to Account 1 0 5 Accounts Receivable. Group startsTrue or False True, unselectedFalse, unselected Group ends

2. Valencia sued Bill for $5000 for tuition and other expenses. Bill had attended Valencia for about 5 weeks and had not paid his tuition due to a problem with his financial aid. He was withdrawn...

3. According to the Lucas critique, traditional methods of macroeconomic policy evaluation are flawed because they fail to consider a. the lags inherent in the policymaking process. b. how changes in...

1. The lag is the time between when a shock hits the economy and when a policy responds to it. It is particularly long for policy. a. inside, monetary b. inside, fiscal c. outside, monetary d....

4. The time inconsistency of discretionary policy arises because policymakers a. want to renege on announced plans after people have acted on their expectations. b. believe they are better at...