Question: 4. How do you evaluate the situation faced by Puig Doria and Villar in August 2015? a. Should your evaluation be Positive--that is, if you

4. How do you evaluate the situation faced by Puig Doria and Villar in August 2015?

a. Should your evaluation be Positive--that is, if you feel that Puig Doria is on the right track- prepare a list of specific recommendations for consolidating the relationship with Daimatsu and to progressively increase the sales volume to the Japanese market.

b. Should your evaluation be Negative--that is, if you feel that Puig Doria is on the wrong track- articulate the reasons why you think so. Describe what you see as specifically wrong (the export strategy, the implementation, or both); explain how Puig Doria should have acted in a different way to start exporting to Japan; outline the alterative courses of action that are open; and recommend one of the alternatives.

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