Question: 4. How value chain activities affect a company's cost structure and customer value proposition. 5. How a comprehensive evaluation of a firm's competitive situation can

4. How value chain activities affect a company's cost structure and customer value proposition. 5. How a comprehensive evaluation of a firm's competitive situation can assist managers in making critical decisions about their next strategic moves. 6. Terms to define and discuss: Break-even formula and its use, define a P&L (also called ???), and what is a quick ration (acid test?)

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