$\mathrm{.}4.$ Identify and discuss the following key criteria needed by the M$$s$+$ brand to

formulate its unique market strategy:

$1\mathrm{.}4\mathrm{.}1.$ The most effective segmentation profile$/$s$.(12)$

$1\mathrm{.}4\mathrm{.}2.$ The specific targeting selection $(4)$

$1\mathrm{.}4\mathrm{.}3.$ The unique brand positioning $(4)$