4. Identify three startups, other than those mentioned in the chapter or included in the Table...
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4. Identify three startups, other than those mentioned in the chapter or included in the Table 2-3, that were started to fill a gap in the marketplace. Identify the gap and how the startup is filling the gap in the marketplace. 1 TABLE 2-3 Companies Started to Fill a Gap in the Marketplace rates ho CHAPTER 2 Developing and Screening Business Ideas 33 y Filling succes Resulting New Business Opportunity Fitness centers that appeal to shift workers, working mothers, and young people who prefer to work out at odd hours rather than during the hours that main- stream fitness centers are open Gap in the Marketplace Companies That Resulted No fitness centers 24 hours per Anytime Fitness, Snap Fitness, 24A Hour Fitness оpen day Lack of toys that focus on the intellec- tual development of a child Toy stores, direct-sales organiza- tions (such as Tupperware), and Web sites that sell educational Modular Robotics, Ubooly, LaunchPad Toys, Kazoo & Company toys Ethnic food stores, Web sites that sell ethnic food, ethnic food man- ufacturer, and ethnic restaurants in areas that are underserved Ethnic Foods Shortage in the avail- sp= tre ability and variety of ethnic food in many Company, International Food Market, Rice King, Senor Sisis parts of the United States gh Boutiques and Web sites that sell fashionable clothing for hard-to- fit people, including plus-sized clothes, maternity clothes, or clothing for tall or short people Casual Male, Fashion to Figure, Motherhood Maternity Shortage of clothing for stores that sell fash- or ionable clothing for hard-to-fit people 4. Identify three startups, other than those mentioned in the chapter or included in the Table 2-3, that were started to fill a gap in the marketplace. Identify the gap and how the startup is filling the gap in the marketplace. 1 TABLE 2-3 Companies Started to Fill a Gap in the Marketplace rates ho CHAPTER 2 Developing and Screening Business Ideas 33 y Filling succes Resulting New Business Opportunity Fitness centers that appeal to shift workers, working mothers, and young people who prefer to work out at odd hours rather than during the hours that main- stream fitness centers are open Gap in the Marketplace Companies That Resulted No fitness centers 24 hours per Anytime Fitness, Snap Fitness, 24A Hour Fitness оpen day Lack of toys that focus on the intellec- tual development of a child Toy stores, direct-sales organiza- tions (such as Tupperware), and Web sites that sell educational Modular Robotics, Ubooly, LaunchPad Toys, Kazoo & Company toys Ethnic food stores, Web sites that sell ethnic food, ethnic food man- ufacturer, and ethnic restaurants in areas that are underserved Ethnic Foods Shortage in the avail- sp= tre ability and variety of ethnic food in many Company, International Food Market, Rice King, Senor Sisis parts of the United States gh Boutiques and Web sites that sell fashionable clothing for hard-to- fit people, including plus-sized clothes, maternity clothes, or clothing for tall or short people Casual Male, Fashion to Figure, Motherhood Maternity Shortage of clothing for stores that sell fash- or ionable clothing for hard-to-fit people
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