Question: 4. In a few sentences, explain how your organization measures the productivity of its marketing efforts. Q 1. What constitutes good marketing research process? Q

4. In a few sentences, explain how your organization measures the productivity of its marketing efforts. Q 1. What constitutes good marketing research process? Q 2. What are the best metrics for measuring marketing productivity?5. Q 1. Explain the criteria of segmenting consumer markets? Q 2. What are the strategies of target marketing?6. Q 1. What factors make individual buying decisions different from those of organizations/business?7. Why would a firm allocate resources to product planning?8. Differentiate between brand equity and goodwill9. Q 1. Explain six key considerations when setting a price10. Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?

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