4. In reference to retailing trends and developments, this form was the fastest growing.

a) retail technology

b) new retail forms

c) online retailing

d) green retailing

5. Studies have shown in order for ads to be extremely effective it should relate to this category below:

a) memorable

b) shareworthy

c) communicate the brand values

d) all of the above

6. _________________ is the interpersonal arm of the promotional mix.

a) Personal selling

b) Advertising

c) Marketing

d) Digital media