4 It could be argued that highly reputable universities do not yet recognize the potential peril, but many observers claim that these bodies may not be able to ignore private online institutions much longer. Speaking about the need for accountability, some scholars argue that technology has hastened the globalization process because the location of a higher education institution is less relevant as technologies allow institutions to work globally and easily across national boundaries. Despite quality concerns about online universities, traditional universities will need to consider how to effectively compete with online providers, because any quality concerns are likely to be rectified in the near future. In the context of Porter's Five-Forces Model of Competition, which of the following forces is reflected in the above scenario? * O Bargaining power of suppliers O Threats of substitute product O Potential entry of new competitors Rivalry among existing firms Bargaining power of suppliers O Threats of substitute product Potential entry of new competitors O Rivalry among existing firms What marketing function includes test marketing? Selling products and services O Distribution Customer analysis Product and service planning