Question: 4 . Low - Effort Cognitive Attitudes C 6 What are some ways that consumers form beliefs based on low - processing cognitive effort? How

4 .

Low

-

Effort Cognitive Attitudes C

6

What are some ways that consumers form beliefs based on low

-

processing cognitive effort? How can marketers influence cognitive attitudes in these situations through communication source, message, context, and repetition to influence consumers

feelings and attitudes when processing effort is low? For example, why does Wheaties Cereal use

champions

like Michael Jordan on their package and ads?

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