4 marks Q2: Laundry detergent's category pricing structure 35 gms 65 gms PRICING STRUCTURE OF UNILEVER SURF EXCEL SKU Distributor Case Distributor Case Trade Case Retail No. Case Retailer SKU Type Variant Size Size Price (PKR) Price (PKR) Margin (%) Price (PKR) Price (PKR) Price (PKR) Price (PKR) Markup (%) 1 Surf Excel Sachet 204 8.736 1782.144 4% 9.1 1856.4 10 2040 9% 2 Surf Excel Sachet 90 17.76 1598.4 4% 18.5 1665 20 1800 8% 3 Surf Excel 100 gms Pouch 35 88.32 3091.2 4% 92 3220 100 3500 8% 4 Surf Excel Pouch 24 1344 3225.6 4% 140 3360 150 3600 7% 5 Surf Excel 1 kg Bag 12 273.6 32832 4% 285 3420 310 3720 8% 6 Surf Excel 2 kg Bag 6 508.8 3052.8 4% 530 3180 580 3480 9% 7 Surf Excel Bag 4 611.52 2446.08 4% 637 2548 700 2800 9% 8 Surf Excel Matic 500 gms Pouch 24 1392 3340.8 145 3480 160 3840 9% 9 Surf Excel Matic 1 kg Bag 12 278.4 3340.8 4% 290 3480 320 3840 9% 500 gms 3 kg 4% PRICING STRUCTURE OF P&G Units/Per Case Distributor Price Distributor Trade Price MRP (PKR) Retail Margin (PKR) (PKR) Margin (%) (PKR) 180 9.025 5% 9.5 10 5% 120 18.05 5% 19 20 5% 60 49.875 5% 52.5 55 5% 24 137.75 5% 145 150 3% 12 270.75 5% 285 310 9% 10 503.5 5% 530 580 9% 6 665 5% 700 820 17% 24 135.85 5% 143 155 8% 12 270.75 5% 285 310 9% No Description 1 Ariel Regular 40gm 2 Ariel Regular 80gm 3 Ariel Regular 200gm Ariel Regular 500gm 5 Ariel Regular 1kg 6 Ariel Regular 2Kg 7 Ariel Regular 3Kg 8 Ariel Touch of Downy 500g 9 Ariel Touch of Downy 1kg 4 12% 142 155 PRICING STRUCTURE OF COLGATE PALMOLIVE No Description Distributor Distributor Trade MRP Retal Margin Price (PKR) Margin (%) Price (PKR) (PKR) (PKR) 1 Brite 20mg Capsule 10s 54.34 5% 572 65 2 Brite Anti Bacterial 500g 118.712 5% 124.96 12% 3 Brite Anti Bacterial 500gm 129.58 5% 136.4 12% 4 Brite Anti Bacterial Detergent Powder 1kg 249.964 5% 263.12 299 12% 5 Brite Antibacterial Washing Powder 1kg 225.72 5% 237.6 270 12% 6 Brite Antibacterial Washing Powder 500gm 108.68 5% 114.4 12% 7 Brite Machine Wash 1kg 282.568 5% 297.44 338 12% 8 Brite Machine Wash Detergent Powder 1kg 313.5 5% 330 375 12% 9 Brite Machine Wash Detergent Powder 10009 313.5 5% 330 375 12% 10 Brite Machine Wash Detergent Powder 500g 154.66 5% 162.8 185 12% 130 A- Give your analytical perspective by examining laundry category behavior on above pricing matrix B- How distributors of laundry detergent market players can ensure the profitable feasibility during COVID-19 pandemic by keeping this pricing structure in consideration? Give your analytical stance