Question: 4 Multiple Choice 5 points Tools like Google Analytics and HootSuite track social media efforts. They track such things as the number of fans, customer

4

Multiple Choice

5

points

Tools like Google Analytics and HootSuite track social media efforts. They track such things as the number of fans, customer service comments, or mentions of a company's name. Whatever metric is measured, it should do which of the following?

Benchmark a competitor

Measure sales

2

Be tied back to a business objective

3

Include some traditional advertising tools

4 Multiple Choice 5 points Tools like Google

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