4 p Tradtronics is a computer hardware and software chain store in Lebanon. It provides a range of quality computer parts, peripherals, and electronics in addition to all types of computer services. It sells online, 24 hours a day, seven days a week. As part of its strategy formulation, the management of Tradtronics conducted an internal strategic-management audit and constructed an Internal Factor Evaluation (IFE) Matrix. In the end, the store received a 2.5 total weighted score. To improve its competitiveness, the management of Tradtronics has conducted a value chain analysis. It has referred to published reports and trade publications to determine best practices among rivals to duplicate or improve on those best practices. To duplicate the internal activities for its rivals and improve its owns, Tradtronics must O refer to benchmarking be aware of the potential entry of new competitors O use the resource-based view O manage its information system