4. Positioning, approximately * to 1 page Based on your segmentation of this company's market in #2 above, build = profile (or persona) for one typical customer of their product or service. This profile should include all relevant segmentation variables as outlined in the course, and should give actual personality to the person. (e.g. Alice is a 42 year-old mother of 2.....and then describe Alice using the highlights of the segmentation analysis....) Create a positioning (or perceptual) map for this product/service. Be sure to select the appropriate x and y axes, all relevant competitors, and position the offering accordingly. The MS-Word Table function will be helpful here. Describe the key parts of the map in a few lines