4 ptsBecause they do so much driving while visiting doctors' offices and hospitals, pharmaceuical sales representatives are often given company cars to drive. When a phanmaceutical company Be Merck is preparing to purchase new company cars, sales reps' fleedback will be sought on car models and features, but the final decision will be made by higher loveh of manugerere. What role(is) do the sales reps play in the buying center? insumen tiness.anding incon users uservand inititatons initiatons