Question: 4 . Review the 9 - cell industry attractiveness / business . . . Review the 9 - cell industry attractiveness / business strength matrix

4. Review the 9-cell industry attractiveness/business...
Review the 9-cell industry attractiveness/business strength matrix displaying Walt Disneys business units below.
Select the best response from the options provided.
Multiple Choice
Direct-to-Consumer and International should be classified as a question mark and considered for divestiture.
Disneys Media Networks, Parks, Experiences and Products, and Studio Entertainment are all firmly in the grow and build area of the matrix.
Studio Entertainment and Consumer Products have the same industry attractiveness.
Media Networks is a good candidate for divestiture; it has a low competitive strength.
Studio Entertainment has a low industry attractiveness and low business strength.

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