Question: 4 . Strategic Group Map What does your strategic group map of the hotel industry look like? Which strategic groups do you think are in

4 .

Strategic Group Map

What does your strategic group map of the hotel industry look like? Which strategic groups do you think are in the best positions? The worst positions? Re

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create the graphical illustration in the slide.

5 .

VRIO Analysis

Analyze the resource capability: Valuable, Rare, Difficult to Imitate, Organized to Capture Value, and Type of Competitive Advantage

6 .

Value Chain Analysis

Provide an analysis of the primary and support activities.

7 .

Final Conclusions

What do the VRIO and Value Chain analyses tell you about any competitive advantage do we have or we can develop?

What is the source of that competitive advantage?

Is it a sustainable competitive advantage?

What strategy can Nike employ to best leverage their competitive advantage for the future?

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