Question: 4. Successful strategy implementation depends on cooperation among all functional and divisional managers in an organization. Marketing departments are commonly charged with implementing strategies that

4. Successful strategy implementation depends on cooperation among all functional and divisional managers in an organization. Marketing departments are commonly charged with implementing strategies that require significant increases in sales revenues in new areas and with new or improved products. a) Explain how and why the Internet makes market segmentation easier. (10 marks) (CLO3:PL08:C3) (CL03:PL09:C3) b) Discuss two opportunities and two threats associated with social networking activities on the Internet for companies in general. (10 marks) (CLO3:PL08:C3) (CLO3:PLO9:C3)

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