Question: 4. Suppose you are interested in using the Conjoint Analysis technique to generate preference maps in a product category. You have identified that there are

4. Suppose you are interested in using the Conjoint Analysis technique to generate preference maps in a product category. You have identified that there are 5 product attributes in that product category, and each of those 5 product attributes has 2 distinct levels (Low and High). What is the maximum number of distinct product profiles that can be created in this product category?

A. 4

B. 12

C. 27

D. 32

E. 81

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