Question: 4 . Swish Spirits Ltd . is a small private North American company with a unique alcoholic beverage product that has been gaining rapid market
Swish Spirits Ltd is a small private North American company with a unique alcoholic beverage
product that has been gaining rapid market share in Western Canada and the Western parts of the US
The marketing director is considering the possibility of exploring new markets in Japan to continue to
increase sales and profits. The company does not have any exporting experience. What are some
important areas of internal capability that the company should review before it decides to pursue this
idea further?
a Human resources, financial capacity, data mining, logistics
b Human resources, financial capacity, production capacity, logistics
c Investor relations, financial capacity, production capacity, logistics
d Human resources, labor relations, production capacity, logistics
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