$4$

Target Market Coverage: Distribution

Density

$01$:$24$:$11$

This activity is important because marketing managers must create marketing channels that provide the best coverage for the target market. Marketing managers design efficient channels by choosing the proper density $($number of stores in the geographical area$)$ as well as the proper type of intermediaries to be used.

The goal of this exercise is to demonstrate your understanding of the three primary types of distribution density used to achieve target market coverage: intensive, exclusive, and selective distribution.

Roll over each product example to reveal a distribution density strategy. Then identify which type of the distribution density the product represents by dropping it onto the proper spot in the graphic.

Handbag Heaven

iDistribution

British Invasion

Clean Up

Luxury Ride

Snack Time

Intensive

Selective

Exclusive Distribution Distribution Distribution