4. The ________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). a. operations processes b. manufacturing processes c. primary activities d. secondary activities e. tertiary activities

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5. Value reflects ________. a. the price consumers are charged for a product b. the cost of manufacturing a product c. the degree to which consumer demand for the product is positive d. the sum of the perceived tangible and intangible benefits and costs to customers e. all of the above 6. The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. a. developing b. distributing c. communicating d. reversing e. researching 7. With respect to core business processes, the ________ includes all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information. a. market-sensing process b. market research process c. target marketing process d. market pulse process e. deployment process 8. ________ have been described as "large social, economic, political and technological changes [that] are slow to form, and once in place, they influence us for some timebetween seven and ten years, or longer. a. Fads b. Fashions c. Trends d. Megatrends e. Styles