Question: 4 . To help retail marketers better understand the mindset of omnichannel consumers, Facebook set out to uncover how retail shoppers navigate the path to

4 .

To help retail marketers better understand the mindset of omnichannel consumers, Facebook set out to uncover how retail shoppers navigate the path to purchase. One part of the research done by Accenture on Facebook's request was to get data on how retailer shoppers evaluate new brands and products.

What did their research discover?

Please provide at least one finding for each of the four product categories.

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