4. Total asset turnover measures: a. b. c. d. e. Net income dollars generated by each dollar of sales Ability of the firm to generate sales through the effective and efficient use of assets Productive and efficient use of property plant and equipment Return to common shareholders None of the above 5. T orF The net profit margin component of the DuPont method measures the ability of management to control expenses as it reflects the net income for each dollar of sales. -6. Return on common equity measures profitability per dollar of investment for: a. All providers of capital b. All shareholders c. Common shareholders d. Preferred shareholders e. Creditors