$4-$ Toyota Positioning $-$ How does the brand want to be perceived in the following areas?

In the marketplace $-$ in terms of financials $-$ please find the most current revenue if possible and also consider the brand's major competition. For example, if your brand is Nike, what is the Nike $2019$ revenue vs Adidas $2019$ revenue $($use $2019$ for consistency pre$-$pandemic$)?$

In the mind of the consumer $-$ how does the brand want consumers to think about it$?$ Like Nike wants to be thought of as the go toprand for quality and performance in athleticwear $-$ to be thought of as trusted and reliable

Against the competition $-$ what does the brand want consumers to think when they compare the brand against the top competition?