4. True or False: Claiming that research is valid means that our inferences and assumptions about relationships in the data, such as between responsiveness and customer satisfaction, are reasonable. O True O False 5. True or False: Determining the relative importance of things customers tell us helps us prioritize and focus our improvement efforts. True O False 6. True or False: Every survey needs to be administered every 4-6 weeks in order to gain a better understanding of customer wants and needs. True False