Question: 4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the

4. Using single-source data, it is determined

4. Using single-source data, it is determined that Baseline STAS (with no OTS) is 20% and Stimulated STAS (with OTS) is 28%. What is the STAS Differential? A. 140 B. 70 C. 120 D. 8 5. Which of the following budgeting methods is considered a judgement-based approach? A. Percentage of Sales B. Budget Optimisation Theorem C. Task Objective D. Share-of-Voice/Share-of-Market Model (SoY/SoM) 6. Characteristics of great advertising creativity are: A. Being playful, good production quality, winning awards, brand connection B. Good production quality, originality, communicates clearly, interactivity C. Originality, engagement, great craft, brand connection D. Winning awards, engagement, personalised, being playful

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